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About us

After Eleven is a San Francisco based clothing brand drawing inspiration from surf culture to progressive street style, established to provide quality apparel for an active lifestyle.

After Eleven is a grassroots brand created by company founder, Morgan Gore, at age 15. The identity of the brand grew out of influence from local NJ surf culture, of which Morgan was heavily involved as a competitive surfer. 

She started the brand by creating bespoke, hand painted tees and soon after began printing full-scale as demand grew. In 2007, Morgan expanded production and moved the brand out to California for the next chapter. 

In addition to local shows for sponsored bands, After Eleven went on to establish a presence at music festivals between New York, New Jersey and California - most notedly The Bamboozle & The Bamboozle Left, as well as being an official sponsor of the 2010 Van's Warped Tour.

To stay close to it's roots, After Eleven sponsored local surfers and grew a surf team with the best talent out of New Jersey, including Conor Willem, Ben Raimo, Pete George, among others. 
By 2011, After Eleven had succeeded in producing their first full-length surf film, You Look Swell, with filmmaker Rick Starrick, which was featured in the New York Surf Film Festival.

The film, sponsored in part by brands Matuse & Sanuk, featured professional surfers; Randy Townsend, Pat Millin, Chris Del Moro, Keoni Jones, Luke Rife, Zach Plopper, along with the After Eleven team riders. 

After Eleven was born from a love of action sports and music, and strives to stay close to it's roots as an honest, down-to-earth and quality brand.

Check the video below for a behind the scenes look at the brand: